Transcript:
Nick: So I’m here with Javier Naranjo and L.A. McCrae of Black Star Line Brewing. And we’re here to talk about their opening and stuff that’s been going on with the brewing industry in the Hendersonville and Asheville area and culture and community. How have things been going since you’ve opened?
Javier: You want to take that?
L.A.: I’m going to let you take that.
Javier: It’s been going Well. Despite some speed bumps here and there, I think it’s been going pretty well. The people here are great. They’ve been super responsive to us. I think we’re really honing in on some good beers here. I think despite all of the challenges with the start up, long hours and what not, some days we’re just like ‘oh man can the day just be done.’ We’re having fun all the while. It’s been a lot of fun. Not so fun sometimes. Overall it’s been great.
Nick: What about you L.A.? Has it lived up to your expectations? Because when I last talked to you, you were right before it and you were freaking out a little bit.
L.A.: Yeah I think I’m unsure as to what I thought this was gonna be. So any expectations that I thought I had have clearly all just been dashed away. I think I want to echo what Javi said. It’s a lot of work but it’s a labor of love. So as I look over at our fermenters right now, those are our babies right now. Some people have fur babies, we have beer babies. So each birthing, from the conception of the beer baby to the idea, to the process of helping it get into its incubators, also known as fermentation vessels, and getting the finished product out, it’s deeply satisfying to go from an idea to tasting. And it’s literally the taste of satisfaction. What's been the most heartwarming and the face of those challenges is the out warming the outpouring of support from our community hands down Kendra Penland from the Asheville Brewers Alliance Derek Allen the folks from Hillman, Triskelion, of course Joe and Lisa over at Sanctuary these folks have welcomed us who were more or less strangers into the family with big warm openness hugs Smiles mentoring guiding and we are just grateful beyond words for their witness to what the craft brewing industry really is so big shout out to the homies that hold black star line down.
Nick: That’s awesome. And you’ve been proud of the product you guys are producing and have you had a good reception from the community, the people coming in trying the beers?
Javier: Most definitely. Yeah right now we have an IPA upstairs. I’m excited about that because we had no intention of making a super hoppy IPA ever. Sweet beer movement, right? That’s one of the themes here for us is to have like malty beers. But we’ve been looking for an IPA and we’re like ‘okay, okay, we’ll do it.” And Kay, who designed this IPA, she hit it out of the park.
L.A.: Absolutely.
Javier: Out of the park. Yeah so I think we’re doing some good stuff upstairs and down here.
Nick: So you were telling me that six weeks ago, you didn’t even know how to brew beer.
Javier: Right, right. So…
Nick: What is it like learning on the job, especially with L.A. in charge?
L.A.: Well I don’t know about L.A. being in charge. I would say that’s not necessarily true.
Javier: It’s a back and forth dialogue. And sometimes that dialogue is yelling and then whispers, and then no dialogue. But learning how to brew on this tiny guy, I am on this guy all the time. And when I say ‘this guy’ I’m on the boiler, I’m on the mash. All day long. So it’s been… the learning curve is high, but you know I’ve just been kinda ramping it up. And I have a degree in chemistry. Doing this isn’t just laborious, it’s very engaging for my mental so… yeah it’s been good.
L.A.: I think it’s pretty cool, Javi and I know each other through a mutual friend so we had never met before and I said ‘sure come down’ he said ‘let’s talk on the phone’ and I said ‘well, give us a couple weeks and we should be able to pay you.’ And I think Javi is still waiting for dollars and cents. It’s been weeks at this point. But literally he drove down here in one night. He got here tired, eager. He had a… it wasn’t a panini…
Javier: It was a whole calzone
L.A.: It was a whole calzone. I was so hungry. And so he had it. We were eatin’ it. And I was like ‘okay cool, you need to help us with the mash out.’ So we started mashing out. And from literally the time he arrived, ten toes down in Hendersonville, has been brewing. So I really appreciate that it feels… we say this often, that we’re parents of the brewery, we’re parents of the beer. Collaborate on recipe design, Javi really carries them out. So what you’re tasting right now has literally been fermented by Javi’s hands. It’s really awesome to have a true partner in this. And to be going through the stages of this, with someone who is equally devoted, committed, and who’s parenting the child that is Black Star Line.
Nick: That’s awesome. That’s awesome. So when we talked last, it was right before Black Star Line opened, like I said. And you were talking about creating community empowerment through this brewery. What steps have you taken now that you’ve opened? And what successes have you had?
L.A.: That’s a great question.
Javier: So our staff, is a pretty nice cast of characters. So big shoutout to everyone here. Upstairs, down here all the time. In terms of community, we’ve held some kinds of events, kind of…. So for example Our Table, Our Table is an event that we had right before thanksgiving. We wanted to kind of have some healing space and some place for family and love in the wake of some of the violence that happened these past couple months. Whether it be Vegas, or was it Texas? Texas. And so.. Just having that intentional event to get people through the door and to feel warm and to feel that there’s some sanity in the world and there’s some unity.
L.A.: That’s pretty good.
Javier: And we hope to continue events like that. Hopefully not in response to such horrific things, but just, you know, just to bring people in again and you know it’s just a big community hug if anything else. You know what I mean?
L.A.: I’ll add to that. Last week we had an opportunity to meet with folks from nuestro centro, and thinking about ways we can partner and collaborate with indigenous communities and the types of things that we can really hold space for. I think that’s really critically imperative to us fulfilling our social mission. So we keep our eye on that every day and it really informs all of our decision-making.
Nick: Okay, okay. So social media has kind of blown up with you guys in the past couple weeks about some things that were said through emails I think. Or through your website. If you could, fill in people that are listening to this that haven’t heard about it. Tell us your side of the story. What happened?
Javier: Yeah so it was through our business website. On the business website there is a text box, a field right there where patrons can kind of put in feedback, suggestions for the bar, suggestions for beer and what was once a tool for, you know, constructive feedback, had become a vehicle for spewing hate and for threats. I don’t have the message right in front of me but the essence of it was: the identity of some of the people that work here are not welcome, and essentially they should die. Which was really jarring. The first day that messages like that started coming in, the first one was like as simple as: ‘we comin’.’ And we’re like ‘okay this is some kid.’ And then by the end of the second or third day, the last message we got was pretty threatening. Kind of scary actually. And we had a decision to make. We either stay quiet or we say like ‘This exists.’ And so L.A. and I and a few others got together to kind of process ‘Do we put this out there?’ And ultimately we decided that there needed to be a spotlight on it. And the community really did show up.
Nick: I heard there was a gathering or a protest?
Javier: Not a protest. I think what happened once we exposed it was like… So let me say something first. That message, the messages we got through the website, We know that it is nowhere near representative or indicative of the people who live here. It’s an unfortunate, you know, just small population of people who think like that. And we know that. The community knows that. And the support that came out afterwards, was just like ‘Yeah. That doesn’t stand for us and…’ Basically... Can we swear on this show?
Nick: Go for it.
Javier: ‘Fuck that shit.’ You know the people here were like ‘Fuck that shit.’ Yeah, so the response was incredible. There were the obvious people we see every day but people came out of the woodwork. People came from far and wide to say ‘Fuck this shit.’
L.A.: I think probably one of the most awesome things was the high school students...
Javier: The high school students. Oh my god.
L.A.: ...who wrote us letters.
Nick: Are these from local area high schools?
Javier: Yeah. I’m not sure if we’re allowed to say from where. But they were so touching. There was event going on downstairs and I came downstairs to grab something and I saw the envelope open and saw the handwritten letters and I just sat down. I totally forgot what I was doing upstairs. And just wept dude. I just wept. I was so touched. I’m getting kind of choked up just thinking about it. These letters are just so cool. These are young people who, with such emotional intelligence. It’s good to see that next generation or the generation that we have now is just, that they’re there. They’re taking the steps to connect with people they don’t even know.
Nick: I think as bad as the things that were said on your website were, they really helped to show people that you guys really do have support and to bring the conversation up.
Javier: Yeah so unfortunately it had to come through that avenue, but yes, yes.
Nick: So have you received anything recently? Or has it continued on? You guys have been pretty alright with not seeing that sort of hate towards you? That’s very good.
L.A.: So to respond: No. We have not seen anything and we’re really encouraged by the community and the folks who were showing up to have on-the-ground support. I know a lot of the local business owners are coming in to check and see how we are. And the police department, the Hendersonville Police Department, has gone above and beyond making sure that we’re protected, being on patrol, the chief of police has come in a couple of times. So we really feel like the community has taken a strong stance that this type of bias, bigotry, racism, hatred will not be tolerated in our community. And Javi and I are residents of Hendersonville.
Nick: That’s really awesome. I’m really glad that you guys have been seeing that support. So what’s the future of Black Star Line? What are you guys gonna do in the next coming months, coming years? What do you guys have planned in the woodworks?
Javier: So coming years are like the dream, right? And then the nearby stuff is more like, we’re just putting our head town and getting to work. As far as where we want to go, we just want to make sure that this kind of space is available not just to the folks out here. We want to make sure that as we grow, wherever we go, if we choose to go somewhere else, that we can do this better and better each time.
L.A.: Yeah I think the anecdote about that last year, when I was really deliberating on the name for the brewery. And settled on Black Star Line Brewing Company. I was talking to a woman at the Juneteenth Festival over in Asheville and she just began to weep because she understood what that means for folks of the African Diaspora. Folks that are aware of the UNIA, the Universal Negro Improvement Association. So as I think about our recent trials and tribulations, I happen to be cleaning out Javi’s room which had some of my old notebooks, and today was talking to someone and happened to flip upon notes that I wrote about Marcus Garvey. And when I flipped it over, the very first thing at the top of this page, was ‘Black Star Line.’ Right? So this is not something new for me. And as I’m rereading these notes and always going through a process of re education, further education, I’m reminded that when Black Star Line was created, not far from my home in Maryland, people were angry, people were upset. Marcus Garvey started with essentially no money. Black Star Line was started with zero dollars, was just a dream. They dealt with a lot of distorted views from folks on the outside. Often really trying to narrow down the message of ‘This is what we’re trying to do with Black Star Line.’ Right? And had a heck of a lot of adversity. So thinking about that, thinking about those that just essentially would go on to fully sabotage Black Star Line, the reason that Marcus Garvey got deported from the United States. It’s interesting that we chose this name and that this has been our experience at the beginning and thinking about ‘What are we about almost a full century ago?’ The same types of things happening to Black Star Line. And I think it’s really important for folks to know who are listening that yes we do have an aggressive social mission, and we have some pretty kickass beers. At the core of what we’re doing is making great beer. And we take a lot of pride at making great beer, collaborating with those who are in our brew family locally and even across the northeast seaboard. And that’s what we want to be known for. We want to be known as a whomsoever bar that makes really great beer. Really great sweet beer.
Nick: Yeah. Are there any interesting brews that are gonna come up in the next couple weeks? Or any interesting collaborations?
Javier: I wish I could tell you about this one I’m doing. I wish I could tell you. I can’t. There’s a competition this coming weekend. Yeah I have something that touches close to my home, to my heart, so the ingredients in it are reminiscent of my family’s culture. So my dad’s Mexican, and that’s it. That’s all I can give you about that. So look forward to that. But in terms of other beers, I think right now we’re concentrating on honing in our flagships. Which are:
L.A.: Dat Dere Ginger Beers, Dopely Stout, the Pullman Porter, the Lord Honey Pilsner, the creamsicle.... pale ale, we’ll call it the Creamsicle Pale, Amber’s Ale. My name is Amber. Laura Amber, everyone knows delete that. Delete, delete.
Javier: No it’s too late.
L.A.: It’s too late, it’s too late. Now everybody knows the L.A. and probably one of our most popular, named after James Baldwin, Juicy Jimmy’s Pale Ale.
Nick: That’s a good lineup. That’s a pretty big lineup.
L.A.: Yeah and the Crusha. Of course the Crusha IPA.
Javier: Yeah big shout out to Kay for that one.
L.A.: Hey Kay!
Nick: Alright, I think that should wrap it up. If there’s anything else you guys want to add, feel free to.
L.A.: Find us on social media, especially Instagram. Send us your favorite selfies.
Javier: Yeah if you want to see a picture of me and L.A., we’re all over that.
L.A.: Yes, we’re about to take a picture right now with Nick.
Nick: Okay.
L.A.: Alright. Thank you so much.
Nick: Thank you.
Javier: Thank you.